A few months back Ford Motor Company unveiled the new Nascar Sprint Cup Series body style their teams will campaign in 2013. Drivers for the Blue Oval Brigade will still wheel Ford Fusions, but the body is a lot racier and sleeker than the one that will appear on track at Bristol this weekend. But the most important part is that the car also bears a greater resemblance to the cars the automaker will produce next year.
Following this announcement, Dodge unveiled their 2013 offering Sunday afternoon before the race in Las Vegas. It also bears an uncanny resemblance to the 2013 Charger that Dodge will crank out next year. That will also be the case for Chevrolet and Toyota when they pull the wraps off their body styles later this year.
Ask any Nascar fan what changes they would like to see in the sport and almost all of them will tell you brand identity between the four automakers. Fans want to know that the Chevy Dale Junior is driving is just like the one in their driveway. They want to drive Greg Biffle's Ford Fusion to the grocery store and pick up the kids in Brad Keselowski's Charger.
The automaker mantra in Nascar used to be "win on Sunday, sell on Monday" and that aspect has been lost since the car of tomorrow was introduced in 2007. But with these new cars that teams will be building in just a year's time, it is going to bring those good ole manufacturer rivalries back to the sport.
Toyota will continue to campaign the Camry, but they have yet to unveil their design to the public.
Chevy, on the other hand, confirmed that they will no longer run the Impala in the Cup Series. They have raced the Impala since 2007, but in 2013, they will campaign a body style similar to a new model they will be introducing to the American public. Supposedly it will be similar to the Commodore, a car that GM manufactures in Australia under it's Holden brand and styled like Pontiac's G6. The folks at GM are so intent on keeping the cover on their new ride that they will test a camouflaged model at the Nascar-sanctioned tests later this year.
Following this announcement, Dodge unveiled their 2013 offering Sunday afternoon before the race in Las Vegas. It also bears an uncanny resemblance to the 2013 Charger that Dodge will crank out next year. That will also be the case for Chevrolet and Toyota when they pull the wraps off their body styles later this year.
Ask any Nascar fan what changes they would like to see in the sport and almost all of them will tell you brand identity between the four automakers. Fans want to know that the Chevy Dale Junior is driving is just like the one in their driveway. They want to drive Greg Biffle's Ford Fusion to the grocery store and pick up the kids in Brad Keselowski's Charger.
The automaker mantra in Nascar used to be "win on Sunday, sell on Monday" and that aspect has been lost since the car of tomorrow was introduced in 2007. But with these new cars that teams will be building in just a year's time, it is going to bring those good ole manufacturer rivalries back to the sport.
Toyota will continue to campaign the Camry, but they have yet to unveil their design to the public.
Chevy, on the other hand, confirmed that they will no longer run the Impala in the Cup Series. They have raced the Impala since 2007, but in 2013, they will campaign a body style similar to a new model they will be introducing to the American public. Supposedly it will be similar to the Commodore, a car that GM manufactures in Australia under it's Holden brand and styled like Pontiac's G6. The folks at GM are so intent on keeping the cover on their new ride that they will test a camouflaged model at the Nascar-sanctioned tests later this year.
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